Strict social distancing norms, working from home, rising unemployment, and lost income does not encourage the purchase of new clothes, especially those of better quality and higher cost. Countless sewing companies, like Made Right, were in dire straits during lockdown and turned to sewing masks to generate revenue:
“During the early months of the pandemic, we tried to secure safety, stability and keep focused. In the chaotic days filled with uncertainty, we were able to react and get into the face mask niche on time, which really saved our business”,
both entrepreneurs recall with emotion.