Being small also has benefits. First, to sell his product, Mr. Verzea does not need to go through an intermediary. He therefore makes higher margins selling his product directly to supermarkets. Secondly, he suffers from no real competition given that local production is more and more valued by Romanian consumers, “who, according to Mr. Verzea, do not want to buy raspberries from Spain, Portugal or Morocco”.
Finally, while supermarkets in Western Europe are looking for raspberries with a longer shelf life due to the size of the market, it takes Pades Berries only two days from picking to the buyer making his raspberries some of the freshest on the supermarket’s shelves.